Health Care Design Conference - 2013 Boston

CONFERENCE | Monday, March 25

The Digital Revolution: Leveraging the Consumer Journey to Deliver Transformative Health Experiences

Digital trends are changing consumers- expectations of the interactions they have with the healthcare system, and pharmacies sit at the forefront of this transformation. Empowered customers are increasingly managing their own care using an array of digital tools and now have access to technology everywhere they go. To stay relevant, health care companies must adapt their customer experiences to these new ways of doing business.

The pharmacy's position in the healthcare ecosystem enables them to serve as the primary nexus for patient interactions in the community setting and consequently improve outcomes in unique ways. And, CVS Caremark in particular has established a bold digital agenda aimed at transforming health care and pharmacy and bringing a much-needed consumer focus to a healthcare system that is often oriented to providers' needs instead of patients.

Learn how designing for continuity across touch points can create seamless experiences for customers, and how lessons from the pharmacy segment are relevant for companies across the health care value chain.