Health Care Design Conference - 2013 Boston

To turn health information and data into useful content that helps patients, loved ones of patients, clinicians, and everyone in the health system make the absolute best decisions possible.

Growing up, I watched my brother go through a traumatic ordeal of being treated for a brain tumor and, unfortunately, he did not make it. I realized that the healthcare system is far from perfect, though I was too young at the time to understand why. Now, looking back, I know that poor and slow communication delayed diagnosis of the brain tumor and made the treatment experience very stressful for my brother and my parents. I don't want anyone else to have to experience that.

Healthcare is a system and an experience that deserves strategic planning and thoughtful design. HxD helps anyone who wants to make a change apply the best of what we know in content strategy and design to healthcare.

Healthcare is going digital and going automated, which means you need well-planned content. For patients, you can support their journey from illness back to health with useful content, easy-to-understand electronic forms, appointment reminders, and more. You also can help patients stay well by sharing credible content with guidance on healthy living. For clinicians, you can make communication more accurate, easier to track, and faster. And, I'm only scratching the surface. The possibilities for connecting the right people in healthcare with the right content at the right time on the right device are exciting. And, seeing the possibilities starts with content analysis.