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Health Care Design Conference - 2013 Boston

Speakers

About Me

As a Senior Experience Designer/Researcher at projekt202, Aliza loves using design to help clients connect with their customers, including their employees, and help organizations rethink their possibilities. She feels strongly that designing experiences and systems requires remembering and advocating for the humanity of patients, customers, employees, and software users. In helping clients create great experiences, she has seen the delight that design can bring, and the wish to see that again keeps her designing.

For over 10 years, Aliza has worked as a designer, researcher, and creative lead. Past employers and clients include Sapient, IC2 Institute, Texas Workforce Commission, ATI Learning, PBS, Teachscape, 4empowerment, National Science Foundation, Sandia National Laboratory and the Boston Symphony Orchestra. She has worked in a diverse group of domains, including model-based stakeholder negotiation, enterprise social networks, EMR software, and most recently, service design for a fertility clinic.

Q&A with Aliza

HxD asked speakers to tell us what inspires and drives them in healthcare and design. Check out our Q&A with Aliza Gold!

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  • Q1: What is your burning mission in health?

    To help healthcare providers put their patients (and their employees) at the center of their service, so they see both groups as whole people.

  • Q2: What is something you want everyone to see?

    Anna Deveare Smith’s one-woman show, “Let Me Down Easy.”

  • Q3: Why it inspires you?

    She portrays how even powerful people are rendered helpless by illness, the difficulties of being in the hospital - even for a hospital administrator, and ultimately the tenderness of life and death.

  • Q4: Why HxD?

    HxD is a powerful event for talking, learning, and taking on the improvement of healthcare through design.

  • Q5: Why come to your session?

    We will tell a story of working with a fertility clinic owner client and shifting his perspective by listening deeply to the clinic’s patients and employees. With our potent research synthesis tools we developed insights and a vision for both a clinic space to help patients feel at ease, and also improved systems for staff that promote wellness and ultimately improve patient care.

Aliza at the Conference

CONFERENCE | Monday, March 25

Rethinking the Fertility Patient Journey

The Reproductive Medicine Associates of Texas (RMA) is not the first client to engage projekt202 in the hopes of becoming better, faster, more efficient, and more creative in their approach to problem-solving and ways upon they offer their services; but they are the first to ask us to apply our processes and skills to finding solutions in physical and emotional space. We believe that our findings and the documentation we have begun to create in response to our observations and hypotheses offers an opportunity to begin a very fruitful dialogue between interaction designers and healthcare providers on how the principles of user-centered design can be applied to improve the experience of medical service for both patients and providers.


"Last year's HxD conference was so amazingly inspiring, and has definitely caused me to strive harder and become more passionate about improving our healthcare system." - 2012 HxD Attendee


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Watch the 2012 HXD Conference Recap