Change Agents Wanted: Cigna Design Challenge Added to HxD 2013 Agenda
Conference attendees can apply their conference learning and extend it in a newly announced design challenge from Cigna. This fast-paced team challenge invites participants to flip the relationship consumers have with their health insurers.
Too often as American healthcare consumers we rush to the doctor first, sort through the bills and paperwork later. What could inspire or motivate us to change our behavior so that instead, we partner with our health insurers to understand costs, savings, and coverage options ahead of time? What would lead us to explore options and engage our health insurers as trusted advisors with the same goals we have – to get and stay healthy?
Bring your creativity, personal experiences and passion to help create the optimal customer experience during this full-day design challenge. Facilitated by Mad*Pow designers, you’ll not only troubleshoot one of our more vexing problems in health care, but build your own skill set for facilitated experience design. A panel of judges will evaluate each solution’s originality, viability/feasibility, business impact, how well it solves the problem as stated, and overall quality of presentation, including health literacy and universal access. The winning team will receive $5,000.
The challenge will be held on Tuesday, February 26, from 9:00 AM to 5:00 PM at the Boston Westin Waterfront Hotel. Participation is free but limited to 50 people.
